Max Life Insurance - Assistant Vice President - Sales & Promotions

Department : DMD Office

Function : Events

Reporting to : Vice President - Distribution Business Strategy

Band : 3

Location : Gurgaon

Team Size (D / I) : 4

JOB SUMMARY:

- Develop and implement the Sales Promotion / Events strategy and manage the allocated budgets while extracting the maximum benefits in terms of business and stakeholder satisfaction

KEY RESPONSIBILITIES :

- Organize and project manage all distribution / channel meets at national and international level

- Conceptualization of events and procuring all necessary approvals in advance

- Finalizing and managing vendor partners

- Design of collaterals, procurement of materials, etc.

- Manage a cost budget of Rs. ~35 Cr related to all events across channels to effectively utilize drive synergies across teams to reduce cost and maximize sales

- Design and drive communication for all the events to create buzz and excitement in the sales force

- Scribe special releases, editorials for communication to field teams on behalf of CDO and Channel heads

MEASURE OF SUCCESS:

- Adherence to allocated budgets for the events

- Manage events with the desired guidelines / themes

- Smooth execution with NIL outages

- Participant Feedback

MINIMUM/SPECIFIC EXPERIENCE:

- Management post graduate with at least 12 - 15 years of experience managing small and large scale events at national and international level

- Should have led a team with experience in retail sales environment

- Excellent interpersonal skills to manage the relationships with stakeholders at various levels from CXO to front line sellers

- Very creative bent of thought process to design collaterals, create buzz and hype in large gatherings

- Good communication skills and ability to solve problems on the fly especially in event management areas

- Flair for sales promotion / empathy for frontline

KEY RELATIONSHIPS (INTERNAL /EXTERNAL)

- CEO / CDO / CFO of the organization

- Business heads of the respective sales channels

- Corporate Communications, Operations, Marketing, BPMA and Business Planning teams

- Front line sellers (Employees / Agents)

- Vendors / Partners (Travel, Merchandise, Event Management, Immigration Authorities etc.)

Indicative Time Allotment & Key Responsibilities :

Travel logistics and hospitality management : 35%

- Conceive, organize and manage events/conferences for various recognition platforms viz. Executive Council, CEO- s Council, MDRT, Champions Meet, Distribution Managers- Meet, Business Partner Meets

- Arrange for travel programs for consummating contest outcomes basis requirements

Customer Delight : 30%

- Understand what works for an end to end experience for distribution partner & other stakeholders

- Conceptualize balanced scorecard to capture NPS/C-SAT scores from a range of qualitative feedback

- Improvement in C-SAT score by x%

Adherence to event timelines, budgets and costs : 15%

- Work within laid out costs and budgets and optimize spends

Partner development and management :

- Identify, nurture, obtain preferential rates for fulfillment of contest giveaways and for organizing conferences

- Define innovative sales promotion material, drive win-win deals, ensure availability, emphasize speed and quality of execution, logistics

- Creativity in promotion format, choice of give away, industry benchmarking, continuous improvement

- Partner satisfaction scores