Max Bupa Health Insurance - Chief Manager - Product

Job Summary

Responsible for ensuring the complete product life cycle for specific group customers adhering to the standard operating processes i.e. customer insights, benchmarking, product ideation, product design, capability development, concept testing, internal approvals, regulatory filing, operational readiness & launch. Also responsible for product performance of in-life products and revisions.

Key Responsibilities

Manage the New Product Development (NPD) process

- Rigorous market segment analysis, customer need analysis

- Develop bank of Innovative Product ideas validated through Market Research / Workshops

- Analysing current and future trends of products in the Indian insurance markets - in terms of demographics, technology, service delivery

- Protect New Business Margin

- Validate all product value propositions before the start of product development-meeting various bank partners, vendors, outsourced tele-calling centres etc

- Ensure speed to market by adherence to product calendar

- Manage the rigorous process of IRDAI filing documentation and interaction with IRDAI officials for smoother product approval

- End-to-end project management for - Go To Market- which includes

System changes, training module development, website interface, marketing collaterals etc.

In-life product management:

- Regular assessment of products to ensure that they fulfill the needs of the chosen target segment

- Relevance vis--vis changing landscape of medical care

- Competitive vis--vis other market offerings

Product analysis:

- Monitor, manage & report on product performance in terms of sales, persistency & claims, by geography, by mix, by distribution channel etc

- Provide subject matter expertise in policy administration issues & suggest effective & efficient timely solutions

Preferred Skill Set

- Abreast of International & Competitive Development of Products

- Understanding of Regulations & Operational aspects

- Strategic Thinking

- Analytical Ability

- Project Management

- Influence without Authority

- Process & Solution oriented

- Strong relationship, networking & negotiation skills

- Sharp articulation skills

Minimum Qualification:

- Management Graduate/ Graduate

Minimum Experience

a. 5+ years of relevant experience

b. Hands on experience of product launches in Insurance sector (Health preferably)

c. Conversant with File & Use documentation of IRDAI

d. Should have handled - Go To Market- projects in Insurance sector