Job Description:  1. Work in a research team that will undertake market research assignments for multiple global blue-chip companies across different sectors like FMCG, Consumer Durables, Healthcare, Automotive, BFSI etc.  2. Design and execute research projects to answer strategic questions related to brand management by using state-of-the-art Conversational Research techniques  3. Translate business problems into research objectives and interpreting research results into clear and actionable insights   Eligibility:  1. At least 1 year of work experience of working on PRIMARY QUALITATIVE MARKET RESEARCH (B2C) in one of the leading market research organizations  2. Candidate should have a Masters Degree in marketing, psychology, sociology or anthropology from a premium institute  Key Skills:  1. We are looking for intuitive, analytical candidates with a penchant to explore consumer behavior  2. Practical knowledge of research methodologies like focus group discussions, in-depth interviews and ethnographic research   3. Excellent command over English language   4. Operates at the highest level of professionalism and personal integrity   5. Ambitious, enthusiastic, high-energy individual who looks forward to working with a dynamic team  About the Company:  MavenMagnet is a Mumbai and New York based company that is transforming market research by delivering qualitative insights on a quantitative scale using big data. Their focus area is conversational research.  Conversational research does not involve moderation of discussions, surveys or online panels. Instead it uses the conversations that the consumers are having on various online interactive platforms with their friends and family to gather true insights. It is observation without disruption. It is free of bias or "staging" that are inherently part of other traditional research methodologies. While the starting point is exploratory research in the purest form, the large sample size enables quantification of insights.  Services: Digital ethnography, category research, brand imagery mapping, integrated campaign tracking and optimization, corporate reputation analysis etc.

Mumbai

MavenMagnet - Manager - Qualitative Research  

MavenMagnet - Manager - Qualitative Research   ,Job Description for MavenMagnet - Manager - Qualitative Research   in MavenMagnet in  Mumbai for (1-5) years of experience. Apply Now!

Job Description for MavenMagnet - Manager - Qualitative Research   in MavenMagnet in  Mumbai for (1-5) years of experience. Apply Now!