Masters Union - Program Manager - Marketing - Psychology Segment

Program Manager - Psychology & Marketing (Director's Office)

Job Description:

- We are seeking an experienced professional who bridges the worlds of Psychology and Marketing-someone who understands human behavior, consumer decision-making, and marketing principles while driving academic and industry relevance.

- This strategic role involves shaping our curriculum, fostering industry collaborations, and ensuring that the programme remains hands-on and aligned with global trends.

Key Responsibilities:

- Curriculum Strategy: Design and enhance a hands-on, industry-aligned curriculum that seamlessly integrates behavioral science and marketing principles to ensure real-world applicability.

- University Partnerships: Establish and strengthen collaborations with leading universities to elevate the programme's academic excellence and expand its global footprint.

- Industry Engagement: Build and nurture strong relationships with industry leaders to facilitate active engagement, mentorship, and experiential learning opportunities for students.

- Leadership Collaboration: Work closely with senior leadership to align the programme's vision, strategy, and execution with the institution's long-term goals.

Requirements:

- Masters or Ph.D. in Psychology, Behavioral Science, Marketing, or a related field.

- 6+ years of experience in roles involving marketing strategy, consumer insights, brand management, or academia.

- Strong understanding of cognitive biases, decision-making frameworks, and human behavior.

- Proven track record of designing data-backed marketing or academic initiatives.

- Prior experience in high-growth startups, ed-tech, or consumer brands is a plus.

- Excellent communication, collaboration, and storytelling skills.

Why Join Us?

- Strategic Influence: Lead a high-impact, strategic role in the Director's Office.

- Cross-Disciplinary Impact: Shape a unique programme that blends psychology, marketing, and business.

- Growth Opportunities: Be part of a dynamic, fast-growing institution redefining education.

About Us:

Masters' Union is a new-age, disruptive business school with a vision to be among the top 10 globally. We blend industry expertise with academic excellence, offering cutting-edge programs designed for the modern business landscape.