Masters Union - Head - Marketing

Head of Marketing

About Masters' Union - is a new-age business school offering industry-immersive business education where the classes are led by top industry leaders and practitioners. It is a first-of-its kind institute where distinguished leaders from different walks of life have re-imagined business education in order to create effective business professionals for the ever-changing economy. Our leadership consists of alumni from IITs, IIMs, and Ivy League Schools like Stanford and Upenn.

In its 4 years of run, our flagship Post Graduate Program in Technology and Business management has already surpassed the placement records of IIM Ahmedabad and ISB with top-notch recruiters (including Amazon, Citibank, Microsoft, Unacademy, Razor pay, BCG, Bain) hiring our graduates.

About the role:

The Head of Marketing will be responsible for developing and executing innovative marketing strategies to drive brand awareness, user acquisition, and engagement. This role demands a strategic leader with a deep understanding of the education sector and a proven track record of successful marketing campaigns.

What you will do:

Strategic Planning:

- Develop and implement a comprehensive marketing strategy that aligns with the company's goals, focusing on both B2B and B2C audiences in the education sector.

Brand Development:

- Oversee the brand positioning, messaging, and storytelling to ensure a cohesive and impactful presence in the EdTech market.

Digital Marketing:

- Lead digital marketing initiatives, including SEO, SEM, social media, content marketing, and email campaigns, to enhance online visibility and engagement.

Market Research:

- Conduct market analysis to identify trends, customer needs, and competitive positioning leverage insights to inform marketing strategies.

Campaign Management:

- Design, execute, and optimize marketing campaigns that drive user acquisition, retention, and revenue growth, measuring effectiveness through KPIs.

Team Leadership:

- Build and manage a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement.

Stakeholder Collaboration:

- Collaborate with product, sales, and customer success teams to ensure alignment on messaging and promotional strategies.

Budget Management:

- Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI.

What we expect:

- Bachelor's degree in Marketing, Business Administration, Education, or a related field Master's degree preferred.

- 5+ years of marketing experience, with a minimum of 3 years in a leadership role within the EdTech or education sector.

- Strong analytical and strategic thinking abilities excellent written and verbal communication skills proficiency in digital marketing tools and analytics platforms.

- Deep understanding of the EdTech landscape, customer personas, and effective marketing strategies to engage diverse educational audiences.

Why Masters' Union:

We are on a mission to build a globally eminent institution that continuously challenges pedagogy & processes to deliver unparalleled human growth. Join us to make Masters Union a global business school brand.

The institute is strategically located in the very heart of Gurugram's business district, flanked by several Fortune 500 companies, in order to provide the ultimate industry immersive and hands on learning experience from day one. The most ground-breaking feature of its Program is that the courses are taught by CXOs, MDs, Eminent Public Leaders, and even Members of Parliament, apart from distinguished global faculty from top B-schools who regularly consult with Fortune 500 companies.