MasterCard - Content Developer/Writer

Who is Mastercard?

We are the global technology company behind the world's fastest payments processing network. We are a vehicle for commerce, a connection to financial systems for the previously excluded, a technology innovation lab, and the home of Priceless- . We ensure every employee has the opportunity to be a part of something bigger and to change lives. We believe as our company grows, so should you. We believe in connecting everyone to endless, priceless possibilities.

Job Title

CONTENT DEVELOPER/WRITER

Overview

- Do you like uncovering insights and looking at problems and solutions in a unique way?

- Is deciphering research and analytics something that interests you?

- Do you have a passion sharing your ideas and opinions through articles and white papers?

Role

The Writer in charge of Content Development is charged with creating globally relevant content for driving customer demand in CRM campaigns by:

- B2B Marketing increases the desire for Customers/Influencers, current and potential, to partner/conduct business with MasterCard by defining and communicating value in our differentiated products, platforms and solutions and conveying the benefits of electronic payments. High quality and globally consistent MasterCard stories delivered through scalable marketing and communications tools will be deployed to improve reputation and generate demand.

- The role of Content Development, Global Marketing is charged with working with researchers, analysts and MasterCard Subject Matter Experts to author engaging and differentiating thought leadership and POVs to shift MasterCard reputation and generate demand with all Customers/Influencer Groups for use in Lead 2 Revenue Management and RFP efforts.

- This role is essential to MasterCard's desire to leverage consistent and high quality communication materials by creating a repository of compelling articles, white papers, presentations and blogs for use in all B2B marketing efforts at the global and local level.

- Demonstration of deep expertise in understanding analytics and research and uncovering unique perspectives that reinforceMasterCard postions as the visionary technology payments company.

- Proven ability to leverage Customer persona insights to target written materials that will nurture potential customer targets through awareness stages to marketing qualified lead.

All About You

- Passion for digging deep into research and finding key insights that will change how business looks at a problem/opportunity

- Excitement over the written word and the creative energy for finding the best headline that generates customer engagement

- Track record of working with a global company on knowledge transfer.

- History of compelling articles, white papers and blogs for results-driven CRM initiatives

- Experience working for Communications Firm, Research Firm or Consulting Firm as an author of insights