MartMobi - Inbound/Digital Marketing Lead

MartMobi is the world's most advanced mobile eCommerce platform that serves merchants across the world increase their mobile sales instantly and dramatically. We see inbound digital marketing as a key element of success in our aggressive growth plans and are looking for a metrics-driven Digital Marketing Lead with a blend of quantative analysis and creative thinking.

Responsibilities

- Take ownership of Funnel Marketing and be responsible for KPIs

- Initiate activities that will expand the funnel 100x and increase conversion rate of paid signups

- Enhance brand through thought leadership

- Maintain a near real-time dashboard of the funnel KPIs across different channels

- Manage and allocate the marketing budget to drive maximum RoI

- Work collaboratively with sales, product dev and strategy teams to give direction and be fully aligned

Ideal candidate profile

- Experience in building a team from scratch at a B2B/SaaS company

- Proven record of having driven exponential growth through inbound marketing

- At least 5 years of Digital Marketing experience and 2-3 years of relevant industry experience

- Hands on experience (or experience managing resources/agencies) in PPC, Influencer Relations, Email marketing, SEO, Content Marketing and Social Media

- Savvy with tools and principles of deep analytics, conversion optimization, marketing automation and A/B testing

- Deep understanding of customer journey from landing page to sign ups to onboarding

- Broad understanding of digital PR