MarTech Manager - Adobe Target/Launch/Data Collection

Responsibilities:

Demonstrates intimate abilities and/or a proven record of success in the following areas:

- Maintain strong understanding of the interconnectedness of the MarTech stack, specifically for the purposes of data collection and delivering personalized web experiences

- Understand proper audience management and prioritizing experiences with segment population cross-over

- Assess the website content structure and marketing priorities to assist with evolving web experiences that are intuitive to business objectives

- Build infrastructure to deliver personalized web experiences with agility, allowing for ease of optimization

- Ability to implement digital marketing, analytics, and other tags/pixels through Tag Management Systems (TMS) utilizing Javascript to support advanced tagging solutions or proxying scripting for cross-website application

- Help to define and build governance and process models to streamline at scale delivery within owned platforms

Requirements: Demonstrates intimate level abilities with, and/or a proven record of success in a Marketing Technology role, including but not limited to:

- Rich background in managing activated/ingested audiences and building activities in Adobe Target to effect personalized web experiences; knowledge for building automated personalization, experience targeting, A/B and multivariate testing activities which can be repurposes for streamlined delivery

- Experience implementing code, CSS and functional knowledge to serve experiences within personalization tools such as Adobe Target;

- Understanding of the use of experience/content fragments in AEM and recommendation engine in Target to deliver personalized web experiences, knowledge of A4T and effective personalization measurement

- Strong experience implementing analytics on websites and applications leveraging tag management systems such as Adobe Launch (Data Collection)

- Proven background implementing analytics code on native mobile applications to collect data for analytics tools such as Adobe Analytics and Google Analytics.

- Experience designing, implementing, and managing data within a data layer;

- Experience using proxy tools such as Adobe Debugger and Chrome developer tools.

- Strong understanding of publishing workflows within Adobe Data Collection, experience managing and deploying packages

Background with configuring rules, data elements, extensions, event forwarding and data streams in Adobe Data Collection

- Familiarity with configuring WebSDK