Marlabs - Manager - Marketing Campaign

- Marlabs is a premier digital solutions company dedicated to addressing clients' IT challenges.

- Our passionate team of over 2,500 employees specializes in creating customized solutions in Data, AI, Digital Product Engineering, and Cloud & Infrastructure.

- Our expertise spans various industries, enabling us to deliver comprehensive digital transformation services that drive growth and success.

- We believe in fostering a collaborative and inclusive work environment where creativity and innovation thrive.

Marketing Campaigns:.

- Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, lead generation, and customer engagement.

- Experience in planning, optimizing, and executing LinkedIn campaigns is required.

- Must excel at generating Marketing Qualified Leads (MQLs) through effective targeting, strategic content, and thorough performance analysis.

- Collaborate with content, design, and sales teams to ensure consistent messaging and alignment with business objectives.

Events and Webinars:.

- Manage end-to-end execution of events, trade shows, and webinars, including planning, logistics, promotion, and follow-up.

- Coordinate with internal teams and external vendors to deliver seamless experiences and measurable ROI.

Market Research:.

- Conduct thorough market research to understand industry trends, competitive landscape, and customer behavior.

- Translate insights into actionable strategies to inform marketing campaigns and business decisions.

MarTech Management:.

- Maintain and optimize marketing automation platforms (HubSpot) for campaign execution, lead nurturing, and performance tracking.

- Ensure proper integration of tools and data flow across marketing and sales systems.

- Manage and enrich the marketing database to ensure accurate targeting and segmentation.

- Leverage tools like ZoomInfo for account intelligence and lead generation activities.

- Track and analyze campaign performance metrics to identify areas for improvement and report ROI to stakeholders through MarTech tools.

- Present findings and recommendations to drive strategic marketing initiatives.

- Master's degree in marketing, Business, or a related field.

- 10+ years of experience in marketing campaigns, events, and demand generation, preferably in B2B environments.

- Proficiency in marketing automation tools like HubSpot and database platforms like ZoomInfo.