Marketplace Manager
Primary Responsibilities :
- Development of e-com Marketing plan - ensuring visibility during peak seasons and sustenance for always on better visibility compared to competition
- Work with IT partners/ ecom portal partners/ Digital agency for development of Brand store/ Brand pages - Curating content, creatives, photoshoots, videos and other brand related content for e-com portals. Ensuring brand has a premium imagery compared to competition
- To develop merchandise specific stories for e-com portals including content development, blogs, stories, creatives
- Development of channel specific promotion Targeted Plans in line with marketing plan to ensure maximum CPM/ CPC and top listing across portals
- Leveraging own platforms like Facebook, Instagram, Twitter for e-com specific posts in coordination in Digital Manager/ Digital agency
- Co-ordination with marketing counter parts of E-commerce channels on continuous basis for Ad. Plans/ innovations and joint promotional plans
- Analytics to track RoI of campaigns, traffic movement to and from page, retargeting potential users etc
- Competition tracking to get the best practices from other brands on e-commerce channels
KPIs :-
- Traffic on Page/ Conversion
- Impressions/ CPM/ CPC plan vs delivered
- RoI for campaigns
Key Stakeholders :
- Brand Marketing team
- E-com team
- IT team
- Digital agency
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