Marketing & Strategy - Startup - IIT/IIM

Marketing and Strategy Leader, DelightCircle

Location: Bangalore, India

About DelightCircle:

DelightCircle (www.DelightCircle.com) is India’s hottest shopping app. Think about it as a cross between Foursquare and Shopkick customized to cater to the needs of Indian consumers, brands and malls and then put on ‘desi’ steroids.

In less than a year since launch, 24 out of country’s top 25 retailers and 175 malls across India are on DelightCircle. DelightCircle has 350+ brands across 20,000 stores on its platform. Check out the following youtube video for a quick intro:

http://www.youtube.com/watch?feature=player_embedded&v=Gey_OM3y01Y

NASSCOM recognized DelightCircle as one of the top 6 apps in the country. Several leading publications and blogs across the country have written about DelightCircle, such as Economic Times, Yourstory.in, Plugged.in, Techcircle.in, Techdigits, Deccan Chronicle, Dainik Bhaskar and Mid Day.

DelightCircle is funded by Pipal Tech Ventures, which is a US-based incubator of startups focused on mobile, social and location-based products. The management team comprises Harvard, Wharton and IIT alums with experience in companies such as McKinsey, Fidelity Investments, Procter & Gamble (P&G), Google, SAP, Barclays, IBM, Cisco and Mentor Graphics. We were recently featured in Economic Times as one of the six companies in India developing cutting edge mobile application:

http://economictimes.indiatimes.com/news/emerging-businesses/startups/start-ups-gearing-up-for-mobile-based-services-poised-to-touch-rs-166830-cr-by-2016/articleshow/13695718.cms?curpg=2

Because of this pedigree, DelightCircle is run like a Silicon Valley / Bay Area technology start-up combining creativity and ideation with execution in the market to come up with radically new and different technology based solutions that will delight the customers.

About the role:

In a nutshell, this candidate will play a critical role in moving DelightCircle to the next level by increasing the number of active shoppers on the platform by an order of magnitude.

The work will involve strategizing and executing on a plan to build awareness of DelightCircle application among Indian shoppers with a specific outcome to increase the number of installs and active usage across various mobile phone platforms (Android, iPhone, Blackberry etc.).

In addition, this candidate will have to think ahead, understand shopper needs to generate relevant insights and leverage various strategic partners and social media channels to achieve the desired outcome. The ultimate goal is to make this app a must-have shopping assistant for every Indian shopper with a mobile device.

Given the importance and critical nature of this role, this candidate will report directly to the CEO & Co-Founder of DelightCircle and work closely with him on a day-to-day basis. This role is based in Bangalore, India.

Attitude, experience and skills needed:

First of all, apply only if you consider yourself an entrepreneur open to operating out of your comfort zone.

Being a startup, we are looking for those with a ‘can do’ attitude and comfort with working in fast paced, unstructured environment. In addition, the candidate should have a high degree of flexibility and adaptability to evolve one’s role based on changing organizational needs.

Experience: 3+ years of relevant experience in a top-tier management consulting firm or brand / advertising company or a consumer technology focused startup.

Education: At least an undergraduate degree from a reputed institution e.g. IIT, St. Stephens College, SRCC. A masters degree e.g. MBA from IIM or other top tier institutes preferred.

Most importantly, we are looking for those who are smart, curious, creative and also a bit disruptive and fun loving.

What we can offer:

Apart from competitive compensation, we believe we can offer the following:

1. An intense, collegial and zero politics work environment where one will get a chance to understand and work with the latest technologies, on some of the coolest products and have lots of fun.

2. An opportunity to re-define and revolutionize how retailers and brands interact with consumers.

3. Rapid career progression depending on your performance and the growth of our company.

4. Most importantly, joining us now will provide you an opportunity to be amongst the first few employees of the company. In our view, the rewards of working at DelightCircle significantly outweigh the risks. If we succeed in making this company big (which the founding team has no doubts about), early employees of the company will be entitled to participate in the Employee Stock Option Plan. If we don’t succeed, then in that case too, you will get significant experience working on not just building for DelightCircle but also in thinking about new and revolutionary ways of getting stuff done in India for Indian shoppers. The experience itself will be very meaningful in terms of finding your next job/venture.

If you are interested in applying for the above position, please email your resume along with a cover letter highlighting your relevant experience and your plan of action to growth the number of active shoppers on this app. We receive hundreds of resumes each day, so please put the subject as “Marketing and Strategy Leader, {your academic degrees and name of institution}, {name of current or last company you worked at}” and email to careers@pipaltechventures.com

Please apply only if you meet all of the above qualifications. Apply early for better chances of shortlisting. Only shortlisted candidates will be contacted. Please do not follow-up. We read all of our emails and carefully review each candidate. We appreciate your effort and thank you for considering us as your future career option.

Email: careers@pipaltechventures.com