Marketing Strategist - Digital Marketing - Internet/Online

Job Description - Marketing Strategist, Digital Marketing

Functional Area: Digital Marketing - Growth

Industry: Travel and Tourism

Job Location: - Gurgaon

Salary: Best in Market

Seniority: Mid-Senior Level

Job Description

Core Responsibilities:

1. Marketing Project Execution:

- Maximize user and transactions growth.

- End to end project management and leading team members to achieve desired goals within timelines. Communication to team and management on project development, timelines, and results.

- Define, review and analyze KPIs to improve the overall ROI from marketing projects.

- Hands-on execution on a variety of projects using conventional analytical techniques, deliver on multiple projects & ability to manage timelines around them.

- Ability to handle complex data and leveraging data-driven insights. Experienced with various analytics platforms (Internal Data platform/Google Analytics/Apsalar/Similar Web).

- Understand business priorities and work out data driven solutions.

- Knowledge of Digital Media Industry and Digital Marketing across various platforms. Stay up-to-date with digital technologies developments.

- Analyze data to understand performance and effectiveness of digital programs (across channels like Search, Digital Display, Social Media, Email and onsite). Establish best practices in digital marketing.

- Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs).

- Help in defining product vision and strategy.

- Collaborate with Marketing, Product, Development and Sales teams to create amazing products, boost user acquisition and transactions growth.

3. Communication: Independently manage communication with project management office and project team members

4. Leadership: Effectively lead cross functional teams to achieve project goals. Train and coach others in the organization. Breakdown complex projects into modules, and build structured execution plans.

Requirements:

- [Preferred] B Tech from premier institutes with min 4 yrs of work experience in building and distributing great digital products

- MBA from Tier-1 college (IIM/FMS/ISB) is a plus but not mandatory

- Experience in the field of advanced digital marketing, product management, web analytics, while working for leading global or niche e-commerce organizations

- Experience in technology product marketing a must. Familiarity with digital marketing campaign management is must.

- Experience in Growth Marketing for an Ecommerce player.

- Ability to anticipate or quickly react to ever changing landscape of growth channels by staying on top of current growth hacks, tech hacks, trends, practice and social triggers.

- Understanding of web analytics and ability to derive meaningful insights.

- Familiarity with Web and App optimization tools like Optimizely and VWO

- Proven track record of delivering tangible results within their respective functions.

- Excellent verbal, written and presentations skills.

- Thrives in a cross-functional and fast paced environment.

- Ready to roll up sleeves to spend time designing UI, analyzing data, setting up quality processes and guardrails, jumping into business analysis as required.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

- High levels of integrity, autonomy, and self-motivation.

- Excellent analytical, organizational, project management and time management skills.

- Proficiency in MS Excel and PowerPoint.

About the company

It is an online marketplace for travelers and agents. Company has offices in Noida, Gurgaon, Mumbai and US. You will be working with smart people and company will provide ample learning curve and growth. The company is recognized by Economic Times, ET Now, CNBC, Nasscom, Tie Global. It has been awarded as top 20 emerging companies by NASSCOM, featured on Microsoft Startups. A well-funded startup where founders have previously worked in reputed MNCs and are from IITs and IIMs and is rapidly growing into one of the India's leading online package sales company.

- One of the top 50 growing companies by NASSCOM,

- Top 10 startups by IITians by Economic Times.

- Chosen as Website of the Year India

- Microsoft Bizspark Startup of the day

- Young and passionate team who loves to travel and maths in between

- Has raised a fund of Rs 10 crores AND 50 Crores by venture capital firm SAIF Partners and BVC

- We are now a family of around 500+ members and happily growing.