Marketing Strategist - Digital Marketing - Internet/eCommerce

Core Responsibilities :

1. Growth Hacking

- Define, review and analyze lead and lag metrics to improve the overall ROI from various marketing channels and establish best practices (Adwords, Display Marketing, Email, Social, App)

- Strategizing and Hands-on execution on a variety of projects and experiments related to acquisition, activation and retention of users

- Ability to handle complex data and leveraging data-driven insights. Experienced with various analytics platforms (Internal Data platform/Google Analytics/Apsalar/SimilarWeb/Data Visualization Tools).

- Knowledge of Digital Media Industry and Digital Marketing across various platforms. Stay up-to-date with digital technologies developments.

- Help in defining product vision and strategy.

- Collaborate with Internal Marketing Teams, Product, Development and Sales teams to create amazing products, boost user acquisition, conversion and retention growth.

2. Communication : Independently manage communication with project management office and project team members

3. Leadership : Effectively lead cross functional teams to achieve project goals. Train and coach others in the organization. Breakdown complex projects into modules, and build structured execution plans.

Requirements :

- Experience in Growth Marketing for an Ecommerce player.

- Exceptional experience in paid acquisition, remarketing and conversion strategies

- Strong experience in leveraging AdWords for user acquisition with focus on improving ROI, CAC

- Experience with AdWords Scripts and API is preferred

- Experience in Youtube and Display Remarketing

- Experience in the field of marketing automation and web analytics, while working for leading global or niche e-commerce organizations

- Ability to anticipate or quickly react to ever changing landscape of growth channels by staying on top of current growth hacks, tech hacks, trends, practice and social triggers.

- Understanding of web analytics and ability to derive meaningful insights.

- Thrives in a cross-functional and fast paced environment.

- Ready to roll up sleeves to spend time analyzing data, running experiments, scaling up, setting up quality processes and guardrails, jumping into business analysis as required.

- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.