Marketing Specialist - IQS

Urgent Requirement for the position of Marketing Specialist IQS

Roles & Responsibilities :

- Deploy successful marketing campaigns for live marketing channels and own their implementation from ideation to execution

- Execute and manage large tradeshows, open house events, seminars from ideation to execution all across India.

- Experience in coordination with vendors for booth design, developing marketing collaterals.

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Create and oversee marketing activities, from website banners to hard copy brochures and case studies

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

Requirements :

- BE Mechanical, MBA preferred.

- 3-4 years B2B industry experience

- Should be fluent in English, Hindi.

- Should have working proficiency in MS Office, CRM.

- Knowledge of lead management process is preferred.

- Experience collaborating with teams in India and abroad.