Marketing Role - International Banking Group - Bank

Marketing - International Banking Group

Company : Bank

Grade : Manager

Role : Marketing - IBG

Location : Mumbai

Person Requirements :

- MBA from tier 1/2 institute with 1-3 years of marketing experience

- Applicants with marketing experience in a luxury brand / Bank / NBFC would be preferred

- Experience in developing marketing campaigns targeted to luxury / HNI client segment

- Should have planned and executed small, medium and large scale premium events

Job Description :

Planning, managing and implementing marketing campaigns:

- Campaign Development

- Planning marketing campaigns

- Developing the proposition and implementing it

- Both product specific and season specific campaigns

- Online and Offline campaigns

- Event management

Budgeting :

- Planning the budget for the year

- Executing all plans as per resources

- Getting cost economies through negotiations

Collateral Creation :

- Planning branch placement of product collateral

- Developing product collateral for branch placement

- Developing collateral for event participation

Analytics :

- Measuring online traffic on the website

- Usage of GA or analytics

- Campaign effectiveness evaluation

Vendor management :

- Design / Media agency management

- Marketing / Event agency management