Marketing Promotion Role - Animation Business

POSITION CONTEXT : 

ON AIR PROMOTION : 

The position holder needs the ability to understand the consumer and strike a balance between programming requirements and consumer understanding and deliver the output within timelines

POSITION SPECIFICATION : 

Education - Graduate in Arts (Language-basis genre), Masters/ Graduation in Design (Preferred) /PG/MBA

Experience - 5+ years of OAP experience

POSITION INTERLINKAGES : 

WITHIN THE ORGANIZATION OUTSIDE THE ORGANIZATION : 

- Post Production team

- Programming team

- OAP Operations

- Marketing teams

- Brand Solutions Team - Music Directors

- DOP

- Art Directors

- Line Producer

- Stylists

- Graphic designer

TECHNICAL COMPETENCIES BEHAVIORAL COMPETENCIES : 

- Understanding of genre/ industry

- Understanding of consumer profile and preferences

- Ability to conceptualize in short format story telling

- Knowledge of scrip writing, direction, editing, graphics

- Understanding of brand guidelines

- Sting understanding of aesthetics

- Ability to write a brief (share requirement) with editing, Graphics. - Creativity and Innovation

- Attention to detail

- Clarity of thought

- Effective execution

- Project management

- Stakeholder Management

- Team Work

AREAS OF RESPONSIBILITY:
 
AREA KEY ACTIVITIES KEY METRICS : 

1 Property Launches - Understand the storyline and characters from the programming team and brainstorm to get clarity on the communication peg

- Share ideas on the campaign idea with the OAP Head and devise the detailed concept for the property/campaign

- Get the scriptwriter to write the campaign

- Execution of promo brief based on requirements

- Assist in shoots as required

- Delivering quality output from offline and online edits, audio mixing and graphics

- Design an aesthetic packaging for the campaign

- Devise innovative/ out of the box on air promotion campaigns - Promo Reach

- Promo as per timeline

- Feedback on the concepts

- At least XX number of promos done differently

2 Sustenance - Suggesting promo ideas to programming basis the storyline and high points

- Execution of promo brief based on requirements

- Dispatch of the final output for broadcast

- Ensure that the product dispatched meets the deadline as well as maintains the look and feel of the channel by keeping track of packaging elements (Brand Guidelines). - Show TRP

- Promo as per timeline

3 Brand Campaigns - Festival Packaging: Work on special packaging and campaign ideas during festivals/events(Diwali/ New Year)

- Creating Properties: Work on executing promotion ideas for properties created for promoting the brand or for supporting Sales e.g. Hahakar