Marketing Manager - User Growth - Revenue & Marketing Team - Gaming Industry

Role Description:-

This role will be part of the Revenue & Marketing Team (User Growth) for RummyCircle, and report into the Senior Marketing Manager or Lead, User Growth. The Marketing Manager can be a part of two sub-teams - Acquisition & Retention. This role is specifically for both Retention team (70%) & acquisition (30%) as of now and can evolve over time

The Marketing Manager plays a critical role in improving:

- Player Retention

- Average revenue per player (ARPU)

- User Engagement

- Acquisitions & Conversions

- Communications & Promotions

- User Experience

- Product journeys etc.

- A Marketing Manager performs rigorous data analysis to take day to day decisions at all stages of player life cycle right from acquisition, conversion to retention. You will need to build an understanding of the player behaviour from all aspects, which would then be used to come up with innovative and data-backed campaigns.

Key Requirements:

1. 2-6 years of post-MBA experience in digital marketing/retention marketing & user growth functions.

2. Degree in Management from a premier institute (IIMs/ISB/MDI/FMS etc.)

3. Experience in owning end-to-end marketing campaigns with decision-making capabilities.

4. Strong written and oral communication skills

5. Interest in playing online games is preferable

6. Job Location: Mumbai/Bengaluru