Marketing Manager - Telecom/IT/BPO

EXPERTISE : Telecom Sector must

- Drive the development of compelling propositions building the capability to support a world class marketing service;

- Use marketing tools, including Siebel to contribute to the development of a prioritised global propositions plan and process, in support of the client’s 3 year marketing strategy and annual rolling plan, identifying and utilising best practice throughout the proposition teams;

- Lead propositions offer & capability development to launch;

- Drive delivery across service lines, sales and marketing ;

- Deliver from concept to ‘proposition in a box’;

- Proposition roadmap development;

- Input into the design and implementation of propositions focus into integrated global/local pay plans and Incentives;

- Design and implementation of propositions focus into training & collateral;

- Contribute to portfolio investment budget prioritisation & negotiation

- Assist the processes for proposition delivery management and ensure through audits that world class results are being achieved

- Provide top quality input/content to campaigns and programmes to support the launch of propositions and equip the sales teams with effective materials/knowledge/skills to support their successful deployment;

- Contribute to developing an innovative vertical propositions marketing process, including budgetary allocation and management, exploiting best practice from across the marketing function as well as externally;

- Maintained and updated product and services pricing portfolio, processes, and procedures for bid management purpose

- Reviewed and analyzed company’s offer control and pricing strategy across multiple products and services lines.

Experience:

- Experience of developing and leading proposition innovation processes and practices;

- Significant portfolio and programme management experience;

- Preferably experience of working in an international marketing environment.

- Preferably candidates with PMP certification or product development certification

Skills:

- Strategic thinker with the ability to analyse and translate market/business needs into innovative and customer focused propositions that sell;

- Great financial acumen;

- Excellent influencing skills with the ability to build buy-in and resilience to deal with set-backs;

- Well developed prioritisation skills with the ability to juggle a large portfolio of projects with competing demands for time;

- Self starter with lots of drive and determination, a deliverer;

- Great relationship management and stakeholder management skills, a good collaborator and teamworker;

- Excellent communication and presentation skills;

- Excellent customer engagement skills;

- Ability to operate in matrix environment and a culture of sharing and exploiting best practice in a shared services environment

- Spoken and written business English to a high level

write to twinkle@ikyaglobal.com