Marketing Manager - Startup - IIM/ISB/MDI/FMS

Marketing Manager - Startup - Bangalore

Our client is a well funded niche startup.

The marketing manager is primarily responsible for Lead Generation and Corp Comm.

Other KRA's include :

Field Marketing : Generate actionable MQLs for feeding to the specific sales pipeline by leading Events and Campaigns

Go to Market Strategy : Determine Market Fit, Plan, STP, Value Proposition and Demand Generation mechanism

Stakeholder Mgmt. : Manage marketing expectations of Executives, Business Areas, Product and Sales Teams, Content Marketing: Sales pitch,

Agency / Vendor Mgmt. : Evaluate, Select and Manage third parties to develop assets, collaterals, and programs, Marketing Calendar: Create Yearly Marketing Plan and handle Marketing Budget for all planned activities

Partner Marketing : Leverage partnerships with complementing solutions & services for branding and lead generation

- Ideal Candidate

- Premier Institute MBA

- 4 years experience in a similar role

- B2B marketing

- Knowledge of Digital marketing and social media strategy

- Product & revenue management

- Experience with marketing automation and CRM tools

- Account based marketing for Lead generation