Marketing Manager - Retail

Opportunity for marketing professionals who love working with premium brands (in apparel/footwear/ accessories), who want to shape their career and future through a wholesome exchange of ideas and skills and those who want to add value to partners.

The marketing function at our client is an amalgam of creative thinking, robust planning, process oriented management and absolute attention to detail.

Please find below the job description:

- Creating a marketing plan: A robust and imaginative plan for brand is an essential. This plan should be flexible enough to be looked at from a city, channel or an activity point of view.

- Each plan should also be broken into quarters for easy identification and execution.

- The plan must be bold, in-sync with the business rhythm and absolutely quantifiable.

The plan should span across:

- Media Planning and Buying

- Digital Marketing

- PR

- Event and Activations

- CRM

Building a comprehensive view of the business:

- Aligning your goals to those of the business is pivotal to the success of the brand. Understanding the needs and demands of your business is thus a critical enabler in a marketeer.

- A keen understanding of competitive pricing policy, price uplift policy and discounting policy is necessary.

- Tracking and analyzing competitor events and activities enables this sub category to be a potent tool and an essential part of the job for a marketeer.

Building a partnership network:

- An affiliate network is important for a myriad of activities that your brand will undertake.

- Creating a set of the right partnerships and adding value to them as partners of your brand is one of the key functions.

Budgeting and Time Management:

- We believe the key to a healthy brand is a well-managed budget and well managed time.

- Activities that sap a marketeer of their time should be evaluated to maximize potential with minimum loss of time. A good grasp of the budget sheet is also essential.

Negotiation:

- Negotiating on behalf of the brand and the company is a key part of every marketeers job at Reliance Brands.

- This sense of negotiation is developed from understanding the cost sheets of both your brand and that of your partner / competition

Must haves:

- 5 to 7 years of experience

- No more than 2 job changes

- Should have worked with luxury brands

- People who have done B2C Level Activations Lead Marketing is mandatory for candidates in Alcohol, FMCG companies, Retail companies.

Please apply if you are ready to relocate to Mumbai...Please do not forget to mention your current CTC