Marketing Manager - Real Estate Aggregators & Property Listing Platforms

Nestaway Is seeking an experienced and dynamic Marketing Manager with a proven track record in managing real estate aggregators and property listing platforms. The ideal candidate will have 3-4 years of experience in a similar role with expertise in lead generation, end-to-end platform management, and a strong focus on data-driven decision-making. If you have a passion for real estate marketing, a knack for BTL (Below the Line) marketing strategies, and possess excellent communication and analytical skills, we want to hear from you.

Responsibilities:

- End-to-End Platform Management:

- Oversee and manage real estate aggregators and property listing platforms, ensuring effective utilization and optimization of these channels.

- Develop and maintain strong relationships with platform stakeholders.

- Lead Generation and Funnel Monitoring:

- Strategize and execute lead generation campaigns through platforms like Housing, 99 Acres, Olx, etc.

- Implement tracking mechanisms to monitor the entire lead funnel, from acquisition to conversion.

- Analyze data to optimize lead generation strategies and maximize ROI.

BTL Marketing:

- Develop and implement Below the Line (BTL) marketing strategies to complement online efforts.

- Collaborate with cross-functional teams to integrate BTL activities seamlessly into the overall marketing plan.

Communication Skills:

- Exhibit strong verbal and written communication skills.

- Collaborate with internal teams, external partners, and platform representatives to ensure effective communication.

Problem-Solving and Data-Oriented Approach:

- Utilize data-reporting tools such as Excel, Google Sheets, etc., to create insightful reports on platform performance, lead generation, and campaign effectiveness.

- Proactively identify issues, analyze data, and implement effective solutions

- Present findings and recommendations to the leadership team.

Ideal Candidate:

- 3-4 years of experience in a similar role

- Proven experience in managing real estate aggregators and property listing platforms.

- Demonstrated success in lead generation and conversion through online platforms.

- Exposure to Below the Line (BTL) marketing strategies.

- Excellent verbal and written communication skills.

- Proficient in data-reporting tools, including Excel, Google Sheets, etc.

- Strong analytical and problem-solving skills.