Marketing Manager - Real Estate

Job Description

Job Title - Manager

Department: Marketing

Reports Directly To - Head Mall Operation

Reports Functionally To - Head Mall Operation

Supervises :

- AM Marketing

- Marketing executives

Other Relationship :

- Retailers

- Internal departments

- Vendors

- Agencies

Job Summary /Purpose :

- Co-ordination with all retailers and agencies

- Planning, Budgeting, Execution, Advertising, Community relations, Public relations and Sponsorship.

- Mall Launch and sustenance of marketing activities

Key Areas

- Occupant Delight

- Patrons Delight

- Agency/Vendor management

- Events and activities & SOH

- Digital Media/Online Marketing

- Creative Design

- Marketing plan campaign

- General

Responsibilities Activity

Occupant Delight

- Co-ordinate with all retailers, internal team & agencies/vendor

- To analyze retailers’ performance month on month

- To facilitate individual retailers events and activities towards marketing program

- To facilitate retailers SOH request

- Ensure that all requisite permissions are given in time for the above facilitation

- Compile monthly ‘retailers’ feedback’

Patrons Delight

- Ensure Patrons mall touch points connect and conveys the essence of customer experience that differentiates as a unique offering.

- Front of the house to be visually appealing and add to the customers’ experience. Including: signages,
events, activities etc.

- To make sure help-desks manned at all time with quality information and interaction is as per International mall standard

- Collect customer feedback and analyze gap in service

- To research consumer behavior in the catchment and work towards increasing foot falls.

- To track foot falls and vehicle inflow pattern

- To implement mall loyalty plan

Agency / Vendor management

- Ensure that the day to day functioning of all requisite agencies for marketing, soft services, are always delivered within the time promised with quality

- Ensure agencies adhere to agreed SLAs

- Update and renewal of all agency contracts for requisite services obtained

- Ensure all statutory licenses & compliances are met

- Ensure adequate revenue are met and deliverables are met by the agency staff

Events and activities & SOH

- Buzz is in the air with respect to Mall event and activities

- Retailer events and activities are coordinated for seamless and timely execution

- SOH revenue is budgeted and monthly targets met

Digital Media/Online Marketing

To work closely with the agency towards driving effectiveness of online medium

- Search Engine Optimization – Onsite and offline

- Social Media Marketing

- Online reputation management

Creative Design

To work with the agency in freezing the creative design for the following medium

- Newspaper design layouts & Brochure/leaflets

- Magazine design layouts – Full page / double spread

- Campaign specific design layouts

- Hoarding, Gantry Shop front and on site layouts

- Back drop & Kiosk design

- Newsletter design and layout

- Posters, POP & CALENDARS – A4 size

Marketing plan campaign

- Prepare Annual Marketing plan/Calendar

- Prepare Annual Marketing budget

- ROI based marketing campaign

- The theme based ATL and BTL activities ideation and execution

- Foot fall analysis

- Retailer sales performance analysis

General

- Marketing launch plan in three phases, viz:-

1) Pre-launch 2) Launch Plan 3) Post Launch sustenance

- AUDIO AND VIDEO Scripting

- To popularize Mall Gift voucher

- PR liaisoning

- Mall News Letter

Experience – 5 to 6 years in Marketing field

Qualification– Graduation in Marketing, MBA preferred

Work Location : Thannisandra Main Road, near Manyatha Tech park, Bangalore

Contact Details:-
Contact Person:- Preet Kewalramani
Contact No:- 022 2605588