Marketing Manager - QSR Industry

Position Name - Marketing Manager

Location - Andheri, Mumbai (on-site)

Experience Range - 4-5 years

Mandatory Requirement:

- Demonstrable experience in Marketing for a min 4-5 years.

- Solid knowledge of web analytics tool (eg. Google Analytics)

- Experience in setting up and optimizing Google Adwords Campaigns.

Job Roles and Responsibilities:

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.

- Deploy successful marketing campaigns and own their implementation from ideation to execution.

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups.

- Build strategic relationships and partner with key industry players, agencies and vendors.

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies.

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

- Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Other Details - Work from the office (Working days: 6)