Marketing Manager/Product Manager - Financial Sector

Looking for an experienced candidate from Product Management / Marketing background. Please below details of the requirements.

- Plan and deliver on a mix of marketing channels - event management, webinars, lead generation campaigns, content marketing etc.to create awareness, deepen engagement

- Maintain strategic market & competitive intelligence - Continuously gain insights into customer behavior, untapped opportunities and user personas

- Keep senior management abreast with latest developments pertaining to market, competition, banks, regulators, policy makers and trade bodies

- Maintain timely detailed MIS, reports and dashboards of activities

- Develop a mix of online and offline strategies and manage the marketing programs that drive demand for respective businesses

- Build suitable marketing alliances with non-conflict third parties and industry bodies to enhance lead generation as well as franchise agenda of the businesses

- Initiate, conduct and analyse market research to capture customer feedback, current market conditions/market requirements for existing and proposed business solutions

Team Management

Experience & Expertise:

- Professional qualification: MBA (Finance / Marketing)

- Experience of 8+ years of relevant experience in strategic alliances/ product marketing in India and preferably also global markets.

- Proven experience as a Product Marketing Manager, Marketing manager or similar role

- Must have a deep understanding of the financial sector; prior experience with banking and financial institutions will be an advantage

- Background in lead generation campaigns and digital/new age marketing is a plus

- Must possess exemplary interpersonal, verbal and written communication and presentation skills as well as relationship building and networking skills

- Be highly motivated, able to act independently, and possess strong leadership and process management skills

- Should possess an analytical mind and strong quantitative skills