Marketing Manager - Premium Wellness & Beauty D2C Firm

Here is an excellent opportunity to build a solid career with a fast-growing, exciting, flexible startup founded by top-notch professionals with proven talent & experience.

Our client is building a platform for wellness and beauty D2C brands. Their health brand offers foods with functional benefits that help consumers live better. Using a combination of Nature, Science & Technology, they are creating products that fight the two big health challenges facing Indians - Diabetes and Weight Management.

Their beauty brand offers a wide range of luxurious skincare and hair-care products specially designed for new moms. They use natural ingredients in their products that ensure that every mother's skin and hair becomes trouble-free, glowing and manageable. Their healing and repairing formula are certified by the strictest international standards with regards to safety needed in beauty products.

Founded by an MDI alumna with expansive knowledge and experience with beauty, wellness and healthcare leader, it is truly a world-class range exporting to various countries across the globe.

As a Marketing Manager, you will be responsible for developing brand strategies and executing year-round brand engagement through partnerships, social media and other marketing channels.

What you will do:

- Planning and executing marketing programs and campaigns successfully. This includes strategy planning, market positioning, pricing, promotion and advertising

- Analysing competitor brands, shopping behaviours and consumer trends

- Creating and maintaining brand budgets

- Setting up the annual brand calendar, coordinating cross-functional activities and ensuring timely completion of all deliverables

- Representing the company at various online and offline events like product launches, trade shows and conventions

- Measurement of marketing activities and strategic recommendations based on analysis of ongoing trade and consumer promotion programs

- Coordinating with vendors and distributors to get input on product design and implementation

Desired Candidate Profile

What you must have:

- MBA with specialization in Marketing from a tier 1/tier 2 college

- 3-5 yrs of marketing experience in consumer Brands (FMCG, consumer healthcare, durables etc)

- Knowledge about market research, analytics, and consumer behavior

- Strong verbal and written communication skills

- Proficiency in Microsoft Excel/PowerPoint/Word

- Solid understanding of project management techniques

- Problem solver and a creative thinker