Marketing Manager - Pharma

We are currently looking for a Marketing Manager with one of the topmost US Pharmaceutical MNCs in India. The position is to be based at MUMBAI.

Company Profile :

Our client is one of the topmost Pharmaceutical & Healthcare companies of the US and is an integrated and diversified group. It has a very diversified product portfolio in Super specialty Pharmaceuticals, healthcare and OTC Products segments and a portfolio of strong brands and leading market shares in all product categories. It employs the best talent in India and is one of the best employers to work for.

Key Accountabilities, Responsibilities and Deliverables:

- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain

- To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis.

- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter. Track and monitor the progress on the brand/s on a monthly basis

- Maintain key customer and opinion leader contact to maximize product performance in the respective therapeutic fields and support current and future objectives

- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area

- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (i.e. entire portfolio P&L)

- To monitor budgets for and control allocated promotional expenditure (A&P) for the product/s Ensure pricing for products within your area of responsibility Manage the new product introduction (NPI) process and ensure uploading of relevant BCFs after obtaining approval from Marketing Manager/BU Head Planning and implementation of product launches, including HCP education, promotions, stocking, functions, etc

- Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence tools (IMS, SMSRC, Internal MIS reports etc.) to identify purchase patterns, sales performance and market dynamics

- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence

Role Requirements:

a. Education/Qualification: BSc/ B Pharma with MBA/ PGDM- Marketing.

b. Pharma/ Science Graduate with MBA. 10-15 yrs experience of handling a large product portfolio of at least 150-200 crores in a super speciality business.

Salary : 30.0 LPA -32.0 Lpa

Location: Mumbai

Interested candidates may furnish the following details :

- Your latest updated CV as a word attachment:

- Your current and expected Salary package:

- Your willingness to relocate to/ work in Mumbai:

Lalit
Options India Group, New Delhi, India