Marketing Manager - OTC/Consumer Healthcare Firm

- Leading the strategic planning on portfolio for short to medium term at various stages of the brand life cycle.

- Leading all marketing initiatives on the brands including communication development, media management, (ATL & BTL Activation)

- Liaison with external stakeholders like creative agencies, graphic design house, marketing research agencies, packaging vendors and internal stakeholders for effective brand management

- Formulating & executing marketing plans for new product development.

- Responsible for the delivery of the Top Line and Bottom Line of the Brand.

- Responsible for brand P& L