Marketing Manager - Ortho Portfolio - Medical Devices Firm

Industry - Medical / Healthcare / Hospital

Category - Sales & Marketing

Job Type - Permanent

Job Description - This position is responsible for managing the product life cycle from strategic planning to tactical activities for the Ortho portfolio, develop and execute go to market strategy, support sales team with product knowledge and marketing material for scientific promotion.

Client Details

Our client is a Fortune 500 Medical Devices Firm, they are aggressively expanding their footprint in India on the back of YOY growth they have seen in the last 5 years.

Description

- Be the champion of the assigned portfolio with in-depth product & procedural knowledge.

- Develop brand positioning strategy, customer segmentation framework and roll out campaigns for product promotion.

- Drive customer profiling exercise partnering with sales team and create acquisition/ retention strategies.

- Develop, sustain and leverage relationships with key opinion leaders of assigned specialty.

- Define the golden words to communicate unique selling points and competitive advantages.

- Work closely with sales and key accounts for product demonstration and clinical selling

- Design creative marketing and promotional campaigns, creation of product brochures, leaflets, and other communication material as per brand guidelines

- Design and implement a pricing strategy for designated products to meet ASP targets & portfolio profitability.

- Conduct margin analysis on a periodic basis to study trends to access pricing levels.

- Active partner for success of field staff, help shorten the sales conversion cycle and create platforms to share success stories and best practices amongst team members.

- Planning marketing programs & customer engagement activities and working closely with support teams & vendors for successful execution.

- Drive CAPEX planning and execution of demo set deployment and achieve productivity targets

- Control marketing budget for the respective product/ portfolio by managing the needs assessment plan vs actual and maximize the utilization of the budget

- Partner with SCM for rolling forecast and inventory level of new and priority products.

- Develop and implement feedback channels to ensure franchises are following marketing plans.

- Support lead management initiatives for field staff, periodically compare leads and market mapping to identify untapped potential

- Work with sales managers on sales road map validation and analysis

- Deliver product training to sales team, content development and structuring of digital content repository for online references

Profile

- Graduate in Science/Pharmacy

- Post Graduate Degree in Management, with a specialisation in Marketing from top B Schools IIM/IIFT/FMS/ISB

- A total experience of 5-9 years in the Marketing Function of a large Med Tech Pharmaceutical Organisation

Job Offer

- An opportunity to lead a 4 member marketing team for a 40 Cr product portfolio which is globally renowned.

- An opportunity to work with an organisation which is known for handsome rewards and career progression.

- An opportunity to closely work with inspirational leadership.

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Utkarsh Gupta on +91 124 452 5469.

Contact - Utkarsh Gupta - +91 124 452 5469

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