Marketing Manager - Open Access

Job Description:

1. Build relationship/partnership with research funding agencies (Government and private both) and policy makers to establish Company as market leader in Open Access Research and drive overall open access revenue in the India region.

2. Plan and implement integrated content campaigns across the different customer types (authors, researchers, societies, funders, policy makers, institutions) with objective to build brand, drive partnership and quality open access submissions across our journals and F1000 platform in B2B and B2C segments.

3. Support regional business growth plans via various marketing tactics for our newly launched open access platform F1000 including B2B leads, making client presentation and driving quality submissions.

4. Curate partnership events with research funders, Government bodies and institutions establishing brand as market leader in open access research area.

5. Gather clear market understanding around Open Access Research via meetings with key Government officials, customer surveys, market research and competition intelligence.

6. Leverage power of digital marketing to connect with researcher community driving brand image of our open access solutions and driving quality open access submissions.

7. Engage with internal stakeholders within marketing team and across various departments with objective to work on joint opportunities and sharing regular market insights.

8. Drive marketing activities to drive our penetration in Sub Saharan Africa regions across Information Classification: General journals, and other research solutions.