Marketing Manager - Online Marketing - BFSI/FMCG

Opportunity with one of the renowned MNC in Mumbai.

Please find below the details of the opportunity.

Online Marketing Strategy

Translate business goals and market insights into effective marketing strategies that deliver measurable impact on the sales funnel (web, mobile)

Identifying and implementing strategies for increasing quality traffic on mobile app, mobile site and desktop through incisive Online Marketing programs.

Ensure consistent and effective online interventions in the conversion funnel brand across all mobile and online platforms on a day to day basis.

Delivering an excellent customer experience by improving the quality level of integrated online presence (cross device) and ensure a consistent approach to app, mobile site and website website campaigns.

Establish metrics, reporting, processes and benchmarks to measure performance and gather insights on new ideas to test.

Mine data and use analytics to help build products/experiments and propositions that will help plug consumer need gaps in the e-commerce space & move offline customer & product segments online.

Relevance Marketing, Analytics & Technology Based Marketing

Growth hacking

Overall management of pay-per- click strategies including P & L responsibility

Own reporting and analysis of campaigns, showing total impact of online marketing activities and overall online marketing ROI.

Stay abreast of current and best practices of the industry/market.

Success Indicators

Return on Investment for all online marketing initiatives.

Cost of customer acquisition

Traffic and Shopper growth on all devices ( app, mobile site and desktop)

ROI of marketing campaigns e.g. PPC Campaigns on Keyword Bid, Display campaigns, Mobile

Building & retaining a best in class online marketing team

Repeat Rates, First time buyer acquisition goals and

Basic Qualifications

12+ years of total marketing experience with 7 - 8 Years experience in Online Marketing

Direct Hands On experience of running large performance marketing programs (search, mobile app marketing, remarketing on all devices, programmatic).

Strong understanding of digital marketing channels like SEM, Meta Search, Programmatic, Mobile, deep Linking, cross device tracking, Remarketing and Display.

Strong Experience in using data / insights & analytics to drive marketing decisions and strategy

Comfort with marketing technology interface and abreast of latest mobile technologies

Must be someone who is really excited by a challenge. Need someone who enjoys the entrepreneurial atmosphere

Must be a skilled leader who creates an inspiring vision, who communicates the vision well, and who leads by example through mentoring and coaching a high performing young team

Strong interpersonal and collaboration skills

Proven track record of recruiting and selecting top performers and empowering them to contribute fully.

Proven experience of owning and managing P&L

Qualifications:-

Masters from premier B School, eCommerce (transaction focused) background preferred

Education :-MBA or Equivalent