Marketing Manager - Nutraceutical Firm

Marketing Manager (nutraceutical)

- Organize promotional events at trade shows and other venues, coordinating with our staff to ensure prompt delivery of materials and merchandise

- Hire and train a team of marketing associates to coordinate events and conduct outside sales

- Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints

- Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies

- Evaluating and optimizing marketing and pricing strategies.

- Analyzing market trends and preparing forecasts.

- Generating new business leads.

- Increasing brand awareness and market share.

- Coordinating marketing strategies with the sales, financial, public relations, and production departments.

- Developing and managing the marketing department's budget.

- Overseeing branding, advertising, and promotional campaigns.

- Managing the marketing department's staff.

- Preparing and presenting quarterly and annual reports to senior management.

- Promoting our brand at trade shows and major industry-related events.

- Keeping informed of marketing strategies and trends.