Marketing Manager - Hospitality

Discipline - Marketing

Subsector - Brand / Product Management

Location - Mumbai

About our Client - Our client is a restaurant group with over 400 restaurants across the United Kingdom and 40 overseas in Europe, Hong Kong, India and the Middle East. The Indian operation started last year & Michael Page is assisting them in building the Indian Management team

Job Description - Roles & Responsibilities - Marketing planning & delivery - Participate in creating annual, integrated marketing plan to grow brand presence in all marketing channels

- To Deliver the agreed marketing plan & strategy with SMART time frame.

- Develop and execute promotional & seasonal activity

- Develop and execute LSM activities for specific location as required by operations.

- Work on driving Rate of Sale of key products in restaurant

- Monitor and report on competitor activity

- Set up customer database and develop & implement engagement and growth strategy

- Develop networking with key industry's association, events, conferences etc.

- Tie up with various brands/institutions to boost foot fall.

- Engage local community/clubs/ to showcase our promotions.

- Working closely with PR & Digital team for brand awareness activities

- Develop joint profitable promotions

- New openings - Coordinate launch plans for new restaurant openings and manage PR & event agencies to deliver.

- Build relationships & partnerships with local communities for each new restaurant opening ensuring the brand is always top of mind and set up corporate business partnerships in each locality

- Consumer insights - Monitor consumer and market trends to share with operations

- Other:

- Track marketing spend to budget

- Analyse all marketing activities for ROI against budget and compile monthly reports

- Manage agencies:

- PR, Design & web. Performance-manage where needed.

The Successful Candidate - MBA from recognized University

- 4-6 years of experience of managing a portfolio

- Preferably from Restaurant/Hotel/Retail/Cinema/QSR background

What's on Offer - Opportunity to be a part of Global Expansion Story with attractive package

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