Marketing Manager - FMCG/Retail/Pharma

You'll generate clear category objectives & drive all aspects of brand development. You will also be regarded as the product & brand champion in the development of the category brands, range, innovation & formats and will optimise the profitability of the category across all channels

Brand Equity owner pan-MENA. Ensure all initiatives across markets (including NPDs) are strictly in line with the defined brand equity pyramid

Media Strategy - Lead brief to annual strategy finalization process by collaborating with media COE and media agency teams

Develop, implement and review brand 5 P initiatives through close collaboration with trade marketing team. Drive annual calendars on planogram, visibility, consumer offers, listing and activation

Lead business analysis including market share analysis, brand health analysis, competitor 5P analysis, media & communication analysis and In-store visits

MBA with relevant 5+ years experience

Experience in FMCG, Pharmaceutical industries preferred

A commercially aware Marketer

Demonstrated capability to build strong brand equities by leading key brand levers

An ambition and genuine interest in developing and owning a category with autonomy