Marketing - Manager - FMCG - IIM/ISB/MDI/FMS

Full Time MBA (Marketing) from Premier Institute

Job Description :

This position will take care of product marketing - Conceptualizing Brands, New Product, Improvement on Existing Products.

- In-market performance and data-led development of brand strategy : To develop, maintain and publish the analytical frameworks that help evaluate, improve and facilitate leadership decisions on the brands.

- This would cover all aspects of the business including but not limited to - category landscaping, SKU-wise and geography-wise understanding of the entire category, deep understanding of the marketing mix of all competitors (pricing, market shares, velocities, margins and other key metrics), and co-ownership of profitable, sustainable sales growth for the brand/s

- Margin Improvement : Constant focus on margin enhancement ideas and driving of projects that deliver to this objective for the brand portfolio.

- Product development : To further develop a deep understanding of the product composition (in tandem with R&D teams) and drive improvements that enables superior consumer experience, claims and comparisons vs. competition.

- Consumer-led thinking : Regular and detailed immersion (qualitative and quantitative) into consumer behavior with regard to the category, to help inform all marketing mix and new product development efforts. Seek insights from all aspects of people's lived reality, not just as consumers.