Marketing Manager - FMCG

- Responsible for management of Brand Strategy, Brand campaigns, Marketing spend, Consumer portrait, Brand engagement plan-BEP, Innovation/renovations, Packaging development, New product launch & relaunches, pack size optimizations and market research

- Developed consumer & communication engagement strategies, above the line-ATL & below the line-BTL

- To create impactful campaigns and strategies to maximize brand equity and awareness to boost business growth and meet required targets for volume, and quality

- Lead marketing tasks and project team meetings to land innovation and renovation projects

- Strategy; understand the overall business and marketing strategy and create a marketing plan for our brands

- Budget; manage marketing budget and report on the marketing spend

- Team Management; manage, lead and motivate a marketing team