Marketing Manager - FMCG

Roles and Responsibilities:

1. Brand marketing plan:

- The Marketing Manager is expected to work on creation of the Marketing Plan - Brand building and Brand development, evaluate all issues and opportunities using company sales/finance/marketing/SFA/Nielsen data (sales analytics) to recommend on-going deployment of the 6Ps - Product, Proposition, Place, Price, Pack and Promotion - at an all India level as well as focused state level so that we remain competitive and meet our brand objectives.

- Develop, execute, and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel.

- Identify opportunities for the brands to grow which involves forecasting, consumer insights and any opportunities and/or threats emerging from the competitive or technology landscape.

- Promotion Planning and Deployment - Work on the data available to ensure all BTL activities as well as Consumer Promotions are planned well with right levels, carriers etc to meet objectives. Do a post evaluation of the same and ensure that learnings are captured.

- Mix Evaluation for launch and relaunch - Work on an ongoing basis on mixes from Brand Development and work with them to refine the same before deployment.

2. Research and Analysis

- Initiate research for concept testing, post launch, creative recall and product efficacy to develop specific initiatives.

- Analyze and report on brand performance to determine the ROIs.

- Analyze the customer care data to implement the consumer insights into business action.

3. Supervising the marketing execution

- On Ground Deployment of Support - Work with trade marketing and 3P agencies to ensure on ground awareness tasks of trial generation for the brand are piloted and executed with scale at lowest costs per contact and deliver the targeted measures of awareness and penetration and repeat rates.

- Demand and Supply Planning Linkages - Work with Demand planning, Customer Development (Sales) and Supply Chain teams to ensure planning for Quarterly Growth Plans.

- Supervising all the Brand networks which need to deliver on time in full.

- Responsible for delivery of Topline, Market shares numbers for the company portfolio.

4. Managing media and promotions

- TTS and A&P - Use the data to ensure right levels of support are planned for both ATL and BTL. Across forms of media as well as types of sales channels.

- Media - Work with media agencies to deploy right levels of media across forms like TV/Print/Outdoor etc., and meet the marketing tasks of awareness, penetration across the TG.

- Always ON media strategy for Ecomm & Digital - Working on customized media assets which will be developed in line with the monthly ecomm and digital plans for the brands.