Marketing Manager - FMCG

1. Strategic Planning

- Develop comprehensive marketing strategies aligned with overall business objectives.

- Conduct market research to identify consumer trends, competitive landscapes, and potential opportunities.

2. Brand Management:

- Manage and enhance the company's brand image.

- Develop and implement brand-building strategies.

- Ensure brand consistency across all marketing channels.

3. Advertising and Promotion:

- Plan and execute advertising campaigns to increase brand visibility.

- Collaborate with advertising agencies to create compelling and effective advertisements.

- Monitor advertising performance and adjust strategies accordingly.

4. Below-the-Line (BTL) Activities:

- Plan and execute BTL activities to engage with the target audience directly.

- Manage events, promotions, and sponsorships to enhance brand awareness.

- Evaluate the effectiveness of BTL campaigns and optimize as needed.

5. Market Research and Analysis:

- Conduct regular market analysis to identify consumer needs and preferences.

- Monitor competitor activities and market trends to stay ahead in the industry.

- Utilize data and insights for informed decision-making.

6. Digital Marketing:

- Oversee digital marketing initiatives, including social media, email, and online advertising.

- Develop and implement strategies to increase online presence and engagement.

7. Budget Management:

- Develop and manage the marketing budget effectively.

- Ensure cost-effective utilization of resources while maximizing results.

8. Collaboration with Sales Team:

- Work closely with the sales team to align marketing strategies with sales goals.

- Provide marketing support to help achieve sales targets.

9. Product Launches:

- Plan and execute product launches, including coordinating with various departments.

- Develop marketing campaigns to generate excitement and interest around new products.

10. Public Relations:

- Manage relationships with media outlets and key influencers.

- Develop and implement PR strategies to maintain a positive brand image.

11. Team Leadership:

- Lead and inspire the marketing team, fostering a collaborative and innovative environment.

- Provide guidance, feedback, and professional development opportunities.

12. Performance Metrics:

- Establish key performance indicators (KPIs) to measure the success of marketing initiatives.

- Regularly analyze and report on the performance of marketing campaigns.

13. Regulatory Compliance:

- Ensure all marketing activities comply with relevant regulations and industry standards.

14. Customer Relationship Management:

- Develop and maintain strong relationships with key customers and stakeholders.

- Gather customer feedback to inform future marketing strategies.