Marketing Manager - FMCG

Excellent Job opportunity with one of the leading FMCG.

JOB TITLE: MARKETING MANAGER

REPORTS TO: GM, Brands (Level 2)

Location: Kolkata.

CTC: 45 - 60 LAKH

PURPOSE OF THE JOB:

Develop and ensure implementation of a brand group marketing strategy which will assist in the achievement of ITD's Marketing Objectives. Provide direction and leadership to the Brand Group team members.

KEY FOCUS AREAS

1. Development and Implementation of Brand Strategies

2. Identification & Implementation of strategic initiatives and brand projects

3. Brand Group performance

4. Management of External and internal interfaces and relationships

5. Contribute in formulating plans/strategies in ITD Marketing

6. People Development

7. Cost Management

8. Code of Conduct & statutory/regulatory norms

PRINCIPAL ACCOUNTABILITIES:

1. Development and Implementation of Brand Strategies

- Oversee and input into the development of individual brand plans to ensure that they are in line with Brand Group and Overall Portfolio objectives

2. Identification & Implementation of strategic initiatives and brand projects

- Encourage and employ innovation in products and processes in order to achieve competitive advantage

- Identify research requirements, direct research projects and ensure thorough data analysis to achieve clear understanding of the market environment pertaining to a set of Brands

- Ensure implementation within agreed timelines and process and cost parameters

3. Brand Group performance

- Support Achievement of targeted Volume/Brand Health Measures

- Evaluate Brand Group performance as per Balanced Score Card Objectives

- Ensure periodic evaluation of Brand Performance across all parameters

- Develop and implement alternative brand inputs if required

4. Management of External and Internal interfaces and relationships

- Work closely with Trade Marketing and Operations to ensure brand strategy is executed throughout the supply chain

- Manage external agencies to ensure that goods and services are competitive, meet the given specification and are delivered on time

- Ensure objectivity in Evaluation of Service Providers

5. People Development

- Build an enthusiastic and motivated team that continuously strives to achieve the highest standards of performance.

- Ensure the implementation of the Development Plans for the District team

- Inculcate and nurture the core values of the Organisation i.e. team spirit, mutual trust and spirit to win.

6. Cost Management

- Improve brand profitability through identifying and implementing cost control opportunities and ensuring direct reports control and justify every element of marketing spend

- Apply best practice in brand management to optimise efficiency and effectiveness

- Ensure rigorous adherence to Brand Management processes so that no project costs and time overruns occur.

7. Code of Conduct & statutory/regulatory norms

- Adherence to the code of conduct by the entire District team

- Conformation to all Financial and Administrative systems.

- Compliance with all statutory and regulatory norms.

KEY SUCCESS FACTORS

The most important parameters by which successful performance will be judged are:

- Volume and value share growth of the brand group

- Growth in brand group contribution

- Committed, motivated and high-performing team

- Growth in brand and advertising awareness for key strategic brands

Internal Linkages

Internally, good working and reporting relationships must exist with the Head of Marketing /GM, Brand Marketing, and managers within T&RA, Trade Marketing, Marketing Finance, Product Development and Operations.

External Linkages

The most important external relationship involves getting the best out of agencies, particularly advertising agencies.

Bhawani