Marketing Manager - FMCG

Discipline - Marketing

Subsector - Marketing Managers & Directors

Location - Mumbai

About our Client - Our client is a subsidiary of a global FMCG leader and is a market leader within the space it operates in. Our client manufactures and supplies high nutritional value pet food worldwide and also undertakes research into the formulation and testing of specific nutritional requirements of dogs and cats. Our client is a 15 million Euro business in India and a preferred brand amongst the pet lovers and veterinarians & breeders

Job Description - Reporting in to General Manager, the incumbent will be responsible for:

- Being custodian of the brand image and increase brand awareness in India

- Elaborating & implementing brand strategy in India which will contribute to achieving sales targets

- Developing, organizing and coordinating brand action plan (product launches, communications, merchandising, exhibitions and shows, road shows, trainings, KOL events)

- Liaising and building relationships with advertising agency, suppliers, distributors, veterinary clients, internal clients and other business partners

- Monitoring marketing budget and active input and participation with National pricing

- Performing Market data analysis, Brand/product analysis and developing business feasible strategies

- Leading and developing internal marketing team of the business

- Developing and sourcing marketing tools (e.g. point of sales, educational books, etc.) and promotional items

- Running CRM B2C Campaigns in-line with National Promotion Plan and monitor ROI

- Developing and creating innovative merchandising tools and roll-out of national merchandising plan

- Creating and implementing innovative range of services

The Successful Candidate - You are a MBA from reputed B-school and have minimum 10 years of marketing experience in FMCG/Medical/Pharmaceutical environment. You have a proven track record of strong creativity, innovation and result delivery. You should be willing to travel as the profile requires national and international travels

What's on Offer - Apart from industry leading compensation and benefits, an opportunity to be part of a management team in a fast growing FMCG business and lead the marketing strategy of the organization

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