Marketing Manager - Education

Marketing Manager

Purpose of the Job:

Marketing Manager- ELT will be responsible for growing our client's ELT business for all products range - print, electronics and online in line with client’s Vision, Mission and Values.

Principal Accountability:

- Developing and Maintaining strategies for growth of ELT business

- Identify and develop new business opportunities in ELT, including digital/online.

- Develop and implement marketing plans and projects for new and existing products

- Liaison with media and advertising

Main duties and responsibilities:

- Manage and coordinate all marketing, publicity and promotional staff and activities

- Plan and execute compelling print and digital promotion campaigns

- Monitor and provide feedback on the success of campaigns

- Organise/coordinate teacher training and other events

- Determine and manage the marketing budget

- Deliver marketing activity within agreed budget

- Work collaboratively and effectively with all internal stakeholders

- Provide Training to the sales team

- Regularly attend ELT events and conferences to represent our client and build relationships

Potential Candidate Profile:

QUALIFICATION

1) MBA with Marketing as specialization

2) Diploma in computer applications will be added advantage

3) Candidates only from top colleges at Bachelors level will be considered. For example, candidates from Miranda House, Jesus and Marry's, LSR, KMC and similar level colleges will be considered for this role.

4) Candidates must have strong English background.

EXPERIENCE

- Solid Marketing Experience with ELT or Educational products

- Relevant product and Industry experience

- Proven track record of independently handling both ATL/BTL activities.

Salary: 8,00,000 to 13,00,000 P.A.

About the company:

Our client is world's leading publishing house and belongs to the UK's oldest University. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

THOSE WHO ARE INTERESTED CAN SHARE THEIR UPDATED PROFILE AT recruit@thinkirea.com WITH (MM-IIMJOBS) IN THE SUBJECT LINE OF THE EMAIL.