Marketing Manager - EdTech

Responsibilities:

- Curate compelling content and promotional materials to drive course promotion and brand awareness.

- Manage push notifications, email campaigns, and other marketing initiatives to engage and retain customers.

- Develop and implement effective retention strategies to reduce churn and increase customer loyalty.

- Develop out-of-the-box ideas to generate revenue and enhance brand awareness.

- Analyze campaign performance data and make data-driven decisions to optimize marketing efforts.

- Collaborate with designers to create visually appealing creatives for marketing materials.

- Work closely with cross-functional teams, such as product, support, and tech, to optimize the customer experience and increase retention.

- Generate revenue through strategic marketing initiatives and activities.

- Manage affiliate programs to drive sales and revenue.

- Stay informed about industry trends, competitor actions, and market developments.

Requirements:

- Fluency in English with excellent communication skills.

- Creative flair and strong copywriting abilities.

- Analytical skills and the ability to interpret data to derive actionable insights.

- Proactive and comfortable to work under tight deadlines.

- Exposure to Banking, SSC, JAIIB & other competitive exams.

- Ability to work in a fast-paced environment.

- Self-motivated with a sense of ownership.

- Ability to collaborate effectively with cross-functional teams.

Preferred:

- Familiarity with Marketing automation tools like CleverTap, MoEngage, WebEngage, etc.

- Experience with Ed-tech companies.