Marketing Manager - E-Wallet App - Bank

Company: Private Bank

Group: Digital Channels

Location: Mumbai

Grade: Chief Manager

Background : The payments space is evolving very fast. The company is looking for a marketing manager for their e-wallet proposition, a first in the banking space and one of the best products in the industry. They require a result driven and innovative thinker to help drive the growth of the wallet business with digital marketing programs. The manager should be ROI focused, with a passion for ecommerce and online marketing.

Key deliverable :

- Own acquisition targets for download and registration of e-wallet app through online marketing channels, which may include banner advertising, search, affiliates, email, social media, etc.

- Drive in-app, e-commerce and POS transactions through innovative marketing practices and programs

- Work with partners and colleagues for co-marketing or funded marketing opportunities build proposals, campaigns, etc.

- Have a good handle on acquisition and transaction numbers and drive its value and volume in comparison to the competition

Key skills :

- Minimum of 6-8 years of experience with minimum 2-3 years of online/digital marketing experience, with success in ROI oriented programs

- Ability to create fresh, compelling youthful campaigns

- Focus on generating new ideas and innovative consumer marketing approaches

- Strong analytical and quantitative abilities to drive targeted campaigns

- Excellent project management skills - ability to manage multiple projects at once

- Effective verbal and written communication skills, with ability to influence others

- Understanding of technology related to online/digital marketing

- Passion for consumer eCommerce

Competencies : MBA/ Prior experience with online marketing is a must