Marketing Manager - Digital Engagement

We are seeking a dedicated and experienced Marketing Manager to become an integral member of our Enterprise Marketing India team. In this role, the Marketing Manager will be responsible for designing, activating, and managing sophisticated email campaigns, maintaining and optimizing our CMS platform, and ensuring that all digital content is SEO-compliant to enhance visibility and engagement.

The ideal candidate will be responsible for developing targeted email marketing strategies that accurately communicate the brand's message to various client segments. This will involve using advanced segmentation and personalization techniques to tailor communications based on CRM data. Additionally, the role extends to creating visually appealing and SEO optimized landing pages on the CMS platform, aimed at maximizing conversion rates while ensuring excellent user experience and design.

RESPONSIBILITIES:

Email/CRM Operations:

- Plan and execute a variety of email marketing campaigns such as thought leadership content, newsletters, and Property Marketing campaigns.

- Develop and automate email workflows customized to user actions and milestones.

- Analyze the performance of the campaigns to identify opportunities for improvement and refinement.

- Keep the CRM data up-to-date to ensure data integrity.

Website/CMS Operations with Sitecore:

- Develop and manage content for SEO-optimized landing pages, including multimedia integration.

- Utilize Sitecore's features to tailor content that enhances the user experience.

- Ensure that landing pages are SEO-friendly and optimized for performance.

- Monitor and improve site performance and security to ensure optimal user experience and compliance with legal standards.

Technical Proficiency:

- Expertise in CRM and CMS platforms, particularly Salesforce Marketing Cloud and Sitecore.

- Proficient in SEO, SEM, and Google Analytics.