Marketing Manager - Dental Consumable Product

JOB DESCRIPTION

Position title:Marketing Manager

External key customers: KOLs, Dentists, Channel partners, Regulatory bodies

Business Unit:IP

Internal key customers:Marketing & Sales Team, Business Leadership Team

Reports to:Business Head

Territory Covered: Pan India

Location:Mumbai, India

Role Type:Individual Contributor

The Pidilite team is looking for an experienced, results-driven marketing manager to execute on branding and marketing of their new range of Pidilite-branded dental consumable products. The successful candidate for this high impact role will be a self-starter with a passion for independent, creative problem-solving, show strong ownership and commitment, have proven leadership experience in managing projects, have proven data analysis skills, demonstrate great content creation skills, and brings relevant insights in marketing and sales. Our Marketing Manager will be an experienced person who can increase awareness and discovery of our Pidilite branded dental consumable products leading to customer adoption, regular usage and retention.

POSITION SUMMARY

The Marketing manager will have India responsibility for all commercial marketing activities, procedure marketing, portfolio management, sales support and marketing communications. He/she will provide strategic market direction and will work closely with all functional areas (including manufacturing, sales, regulatory, legal, and finance). The Marketing manager will provide leadership in product positioning, developing performance expectations, pursuing and monitoring customer satisfaction.

Illustrative responsibilities:

Develop and execute cross-category marketing strategies to help introduce customers to Pidilite portfolio

Create compelling content and marketing aids for Pidilite branded products to build credibility for our claims

Plan, coordinate and execute marketing campaigns, new product launches, trade show participation and other initiatives including conducting market research

Testing and measuring different approaches to engage dentists, and identifying those which drive the greatest increase in customer acquisition, engagement, retention, and growth for our private label products

Establish and create a world-class interface (digital and physical) for Pidilite-branded dental consumable products delivering a thorough and intuitive user experience

Partner with Pidilite-branded dental consumables Professional Services team to meet business goals while ensuring a top-notch customer experience

Conducting in-depth analyses to determine program effectiveness and to continuously improve programs and initiatives including CRM and SFA

Use varied methods such as product demos, videos, forums, and blogs to extend awareness of our products.

Partner with Sales Managers on category specific awareness initiatives; create standardized goals across individual categories and measure efficacy of marketing and sales efforts and customer satisfaction

Help define and develop tools for scale and automation and think big on ways to leverage technology and Social Media

Work extensively with Key opinion leaders and channel partners to generate demand and ensure high service levels.

Traits for the successful candidate include:

Impeccable judgment

Strong ownership and commitment, and the ability and desire to become a leader on the Pidilite-branded dental consumables team

Detail-oriented and well organized, capable of handling multiple projects at once, and prepared to deal with rapidly-changing priorities in a fast-paced environment

High judgment and discretion in decision making in order to build trust with relevant business leaders

An obsession with a top-notch customer experience

Develop processes and tools to better track customers- results and data to better understand their needs and future product enhancements;

The ideal candidate will have acquired specific skills and experiences as follows:

Possess 5 - 8 years of industry experience

At least 5+ years- experience marketing products or procedures.

Demonstrated track record of being a visionary leader who grasps market and technology opportunities quickly; provides the strategic and well-focused plan that results in measurable success better than market performance

Proven track record of strategy execution.

Exhibit a - hands-on,- high energy and assertive style complemented by a team player attitude; this person should be comfortable setting direction and coming up with the answers; does not require hand holding.

Should have Medical Devices Experience and Consumer brand experience is desirable.

High-energy leader; must possess the ability to get results by engaging and inspiring others. Proven ability to develop people and build a successful marketing organization.

Adept at working within environments of constant change. Comfortable working in a collegial and global environment in which very bright people communicate in a forthright manner.

Open, direct, with unquestioned integrity coupled with a sense of urgency.