Marketing Manager - Content & Social Media - Internet/Online

We are looking for a Marketing Manager with end-to-end ownership of content marketing, press releases, email marketing, blogger outreach and marketing campaigns. The role would require a very creative individual with strong analytical and research skills.

Responsibilities

- Create impactful marketing campaigns to acquire new parents & teachers. Create and maintain a campaign calendar.

- Create a social media marketing strategy to acquire new users as well as engage existing users.

- Email Marketing - Plan email campaigns for user acquisition & re-engagement.

- Managing blogger outreach and publication of guest articles on reputed education and starup websites in US.

- Create ad copies (display, adwords, facebook) for all paid campaigns and provide brief to designers for landing pages, banners etc:

- All marketing collateral goes through you. You will be required to write messaging in the product, SEO friendly web content for our blog and website, etc. We love short, simple and powerful sentences.

- Proof-reading of content to ensure it is well written, effectively communicates the intended message and is 100% error-free.

- Generating user success stories and publishing them as case studies.

- Handling a team of freelance writers and coordinating with teachers in US for blog content.

- Work closely with the other teams - product, engineering, content, marketing agencies

Qualification & Experience :

- 4+ years of experience

- Awesome communications skills, nothing less will do. Have a knack for editing and proof reading. We love Grammar Nazis.

- An excellent command over the English language/ English grammar is a must. Flair and ability to write for a virtual audience is required.

Salary offered: 10 - 15 LPA