Marketing Manager - Consumer Goods

The opening is with a leading Consumer Goods company for their office in Mumbai.

Role : Marketing Manager/Brand Manager

- Overall custodian of the Brand in the market as well as the driving force of the Brand.

- Drive Brand Equity and strengthen Brand Position of the company.

- Plan and execute Integrated Marketing Communication across all consumer touch points.

- Drive Key Marketing Initiatives-Retail Transformation and Loyalty Program

Responsibilities:

- Responsible for handling the Marketing Budget and Phasing

- Overall responsibility of Media Planning and Buying.

- Leveraging PR as a building block for the brand.

- Brand Support on new product launches and market activations.

- Custodian of Brand Architecture and Brand Guidelines.

- Development of marketing communications across all consumer touch points including Packaging, Instore POSM, Retail Merchandising, Digital and Advertising campaigns

- Measuring performance of overall Marketing and Branding efforts.

Skills:

- Demonstrate creative and critical thinking skills.

- Create more efficient and effective partnerships with external agencies and internal stakeholders.

- Interpret and Dissect Consumer Behavior, uncover consumer trends and dig deep into valuable data to unlock fresh consumer insights.

- Strong business analytics, relationship management, strategy development, project management, problem solving and channel management skills.