Marketing Manager - Category Lead & Digital - Household Cleaning Products

We are hiring for Marketing Manager (Category Lead & Digital) position opening with one of our client leading manufacturer and retailer of Household Cleaning Products in Mumbai.

Reports to: Marketing Director

Location: Mumbai

Role & Responsibilities :

- She/he is responsible for the development & performance of the product category i.e., Turnover/profitability etc. Ensure that the brand promise is maintained & that the brand stays true to its values & positioning. Lead Digital brand awareness and communication strategy based on brand objective.

- Plan and execute annual business plan for the given product category.

- Design suitable marketing activities budget in the given marketing budget at optimal pay-out

- Liaison with Creative agency to work marketing communication.

- Monitor and analyse the category development plan continuous basis and come up with corrective actions considering the present market scenario

- Develop New Product brief, based on consumer insights, price/product gap. Work with Global Team for the New Product Development.

- Implement new product launches, maximizing international synergies.

Professional Experience and Education:

- He or she should have exposure in terms of Category Performance & managing Digital - focusing on digital portfolio.

- At least 6 - 8 years Product/Brand management (category leading & digital exposure would be needed) ideally in FMCG non-food.

- Minimum 5 years of experience in team leadership

- Education: MBA (Marketing)

- Knowledge in Product Marketing (application of 4 Ps - Product, Price, Place, and Promotion)

- Knowledge of the local Market, Distribution Channels and Consumers.

- Ideally knowledge in Category Management, Shopper understanding and outlet management.

- Experience and proven record in digital marketing, media management & SEO.

- Good technical knowledge of relevant Digital tools for analytics & data management.

Kindly apply with your latest CV with current ctc, expected ctc and notice period required