Marketing Manager - Brand & PR Communications - Media

5 - 8 Years

Others

Posted 9 years ago

#Marketing #Brand Management #Campaign Management #FMCG Marketing #Media Marketing #Telecom Marketing #Marketing Communications #Public Relations #Internal Communication

RESPONSIBILITIES : -

The role would be directly responsible for marketing of brand through mass, below the line and corporate communications - both in terms of developing short term and long term strategy as well as day-to-day execution of the strategy

Owns marketing programs or campaigns - ATL, BTL, PR and internal communication

ATL would include promoting the corporate brand -, driving respective marketing programs PAN India ( and product marketing (partner programming in this pursuit). Also support other divisions

BTL would include developing on ground programs that support the objectives of the various divisions .

Proficient in development, management and implementation of corporate communications - internal and external

Diverse experience and conversant with digital and new approaches in marketing

Shows evidence of leadership skills and demonstrates strong analytic capability

Understands business strategy & link to Cos objectives

Responsible for the following:

Marketing programs

Executing projects & analysis

Contributes to elements of the Full year marketing plan in their area

Leads marketing project teams that may cross marketing functions

Candidates from :

FMCG, Telecom, Media preferred

Digital experience is a must

Narayan Iyer ( 098191 47645 )
Pan India Recruiters
Mumbai