Marketing Manager/Brand Manager - Marketing - FMCG/Retail

Marketing Manager / Brand Manager

Designation : Manager

Non Vegetarian candidates

Roles & Responsibilities :

- Drive Brand in culture AGENDA across different regions of the country

- Device custom marketing strategy for different markets [one every quarter] - Leverage Digital campaigns, proximity marketing [OOH, print], activation ideas, movie associations, brand collaborations and sponsorships, tie ups with regional celebs & influencers to drive sales and relevance

- Constant engagement with the creative & media agencies, franchise partners and on ground field teams

- Allocate and track marketing budget spend across regions and initiatives

NATIONAL AGENDA :

- Design & lead the execution of national calendar X proximity marketing such as print, OOH, radio etc

NEW RESTAURANT EXPANSION :

- Develop marketing and activation ideas for new store launches in metro, tier 1/ 2 cities to drive brand buzz and sales

- Work on entry strategy for the brand in new markets

People management :

- Creative agency and vendor management

- Managing various internal stakeholders: Operations, Finance, SCM

- Franchisee management

Others skills :

- Creativity

- Agile and flexible

- Ability to multitask