Marketing Manager - Brand Design

Position Title: Marketing Manager Brand Design

Work Location: Mumbai

Work experience :

Minimum 3-4 years of work experience in core marketing function, in highly competitive consumer facing businesses/ categories.

Qualification:

- MBA with specialisation in Marketing (Preferred premier B school), with a potential to be groomed into bigger roles - need to offer progression.

KRA :

- Design differentiated GTM plan & ensure efficient rollout by collaborating with the Zonal brand building team to deliver our CVP.

- Proactively engage target audience and influencers to understand their evolving need and measure the impact of marketing initiatives.

- Collaborating with BPD team build BPD annual marketing initiative calendar to drive penetration led growth.

- Engage with internal & external stakeholders - legal, procurement, vendors, channel partners to drive marketing initiatives at speed.

- Drive multiple agency partners (creative agency, packaging design agency, digital agency) to get high quality marketing content/ collateral etc. as per timeline. Engage frequently & proactively.

- As a brand custodian, ensure consistency in branding & messaging pan India - that reflects the stature Organization a leader brand.

- Track competitive activity to inform the GTM strategy & design plans to maximise market impact.

Mandatory skill set:

- Creative agency management, Consumer research & insights, Project management (communication & pack design) with both internal and external stakeholders, GTM strategy design & execution, Driving penetration in under-penetrated categories/ Category creation.